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Odisha Food Promotion – Snacks of Odisha Mudhi (ମୁଢି / ଭୁଜା ) to be promoted Globally Under Make In India programme #Odisha #Food #Mudhi

BHUBANESWAR: The humble ‘mudhi’, a popular snack of Odias, will soon satiate global taste buds.

It is among 12 traditional dishes selected from different states under the Centre’s ‘Make in India’ flagship programme.

mudhi - odisha snacks

India is known for its traditional foods, whose manufacturing is mostly confined to the unorganized sector.

“The scheme has been launched by the Centre to make these popular across the world,” said Union secretary of ministry of food processing industries Ranglal Jamuda.

The other dishes of India that will be launched globally include ‘gushtaba’ of Kashmir, biryani of Hyderabad, chicken curry of Punjab, ‘khaakhra’ and ‘khandvi’ of Gujarat, bamboo steam fish of south India, ‘vada’ and ‘medhu vada’ of south India, ‘khaja’ and ‘inarsa’ of Bihar, ‘kebab’ of Uttar Pradesh and ‘puran poli’ of Maharashtra.

The food project will be handled by the National Institute of Food TechnologyEntrepreneurship and Management (NIFTEM). It will ensure uniform and hygienic mass production of these food products.

“Through this programme, we would make India the ‘Food factory of the world’ and capture the global food market,” said vice-chancellor of NIFTM Ajit Kumar.

“Standardization, mass production and marketing of traditional Indian dishes would be done under the project,” he added.

The Intellectual Property Rights cell of Orissa University of Agriculture and Technology (OUAT) had got geographical indication (GI) registration for ‘mudhi’ in 2008. Vice-chancellor of OUAT Manoranjan Kar said, “We are happy that it has been selected as a unique food product of the state.”

GI recognition is given to a manufactured product or a natural or agriculture produce from a geographical region or locality within the region that has unique qualities and reputation linked to the place of its origin.

‘Mudhi’ or puffed rice is mostly consumed in north Odisha, particularly Mayurbhanj district.

It is also popular across the country under different names. Bhelpuri, Jhalmudhi, Uggani, Mandaki and Parmal are some of the snacks made from ‘mudhi’.

“We have been eating mudhi since childhood and it can be consumed at any time as breakfast, lunch, snacks or dinner. Even in community feasts, mudhi is an integral part and mudhi-mansa (mutton curry) is one of the most popular items across the state. I am really proud and happy that mudhi got this recognition and would be promoted globally,” said Odia film director Gadadhar Putty, who is from Mayurbhanj district. src TOI