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India Craft Nation – Odisha Startup Story on the forgotten Art and Crafts of India #StartUp #Art&Craft

Initiative to preserve the oldest art forms – India Craft Nation

Adarsh Rath, an entrepreneur, co-founder for two more companies working towards manufacturing of animal feed (M/s Sai Gopal Enterprises) and also an organization for management development and career development programme (M/s Value Beyond Solutions). After his BTECH, MBA and now PhD, having experience of around 10 years in corporates like Tata Motors, Vedanta, Mahindra & NALCO, he intended to do something different than just a conventional life having passion to contribute towards social life and entrepreneurship development.

Ashutosh Samal, after his BTECH, started a BPO and then got into other businesses just to satisfy the hunger of being entrepreneur. He is an artist himself. Father being in army, he got an opportunity to travel and stay at many states, understand culture and its art forms which gave an edge to think of an idea of commercializing it solving both the purpose.

Also Read ARTyaCRAFT -The Startup Which gives one Platform to Art & Artist Work #Bhubaneswar , #Odisha

Rajendra Pal, has been a vital contributor to the development of digital marketing since 12 years now. Helped fixing many anti hacking bugs on social media. Zeal for art and being trained in classical art form has developed bond with artists and art at core level.

With one person better in strategy, one in operations and one in marketing with good experience in e-commerce, hence it had directed us to think for something different from the rat race in e-commerce. This start-up has been triggered by a combination of team’s interest towards art, a growing entrepreneurial spirit, rising social inequality for under-privilege artists and market potential for different art forms. We knew that the Original art form is getting obsolete, need to restore the balance. Artists’ numbers not proportional to platforms they get. Handicraft and Handlooms being upcoming trend. We as a team were in no hurry to earn money and also intended for something than being conventional. This is how the project kicked off and we have taken help from one of our friend, Debashis Nayak, who has helped us in developing the website initially.

Initiative to preserve the oldest art forms – India Craft Nation

“IndiaCraftNation (www.IndiaCraftNation.com) deals only with Handicraft and Handlooms with an aim to promote the art that is getting obsolete, needs to be preserved and marketed. With this, we are also promoting the artists (the unsung heroes) and their varieties of art forms. We only deal with authentic products. To start with, we have tied with Odisha Government for sourcing of their products and also with many local artists. We are also in talk and terms with Andhra, Chhattisgarh, Rajasthan, UP, Kashmir, Jharkhand and few other states for promoting their art. Our vision is to have the authentic arts from each and every state of India. Having said this, we are also making an attempt to promote creativity through online events.

India craft nation startup from bbsr

We had launched “Don’t waste your selfie” where in a common person can share his/her creativity through waste management. Apart from the reward, we are also giving an opportunity to many of them to sell their creative output through our website. This is one of the better ways to be responsible and help the environment and oneself. Now that our online sale has been streamlined a bit, we now aim to expand. We are planning to set up offline stores at metros and other key cities through franchisee model. The next step would be to explore the employability quotient by imparting necessary skill training to under-privilege and potential artists. “Says Adarsh Rath, Co-Founder and MD, IndiaCraftNation .

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