Cycling Redefined with ‘ 22 Bikes ‘ Store – New #Sports #cycle Store in #Bhubaneswar #Odisha
Bhubaneswar : Reported by Taranisen Pattnaik :- Cycling as a professional sport or adventure has gained popularity across the globe and international events like ‘Tour de France’ are organized to popularise bicycling which is eco-friendly (no fuel required), keeps traffic in control, economical mode of transportation and can be used for fitness or tourism purpose too. And, when motorbikes manufacturers are flooding the market with luxury brands, why should its cousin, bicycle, lag behind ? In India, the total bi-cycle market is of 12 million units, out of which 5-7% is for premium sports bikes. Such niche bikes, mostly imported, are normally available in metros and for a B-2 city like Bhubaneswar, its a distant dream. However, things are expected to change with the opening of ’22 BIKES – Bhubaneswar’ flagship store in the heart of the city with 500 sq ft selling space catering to both professional and adventure bikes segment. Its expected to have a business turnover of Rs 50 lakh in this financial year with 20 pcs per month (Rs 5 lakhs). Since it targets niche customers, rather awareness through various campaign modes including stunt show, trekking rides, rentals & social media have been well planned.
Cycle & accessories brands currently available in the store includes Scott, Raleigh, Sun Cross, Merida, Tata, Axis, Pro bike & BTWin. Brands which are expected to be introduced in near future includes Ghost, Lapierre, Haibike & BMX. There’s a dedicated space allotted for bike accessories including water bottle, head gear, cycle lock, rear indicators, gloves & even food supplements. Since the store is a MBO (Multi-Brand Outlet), prices shall range from Rs 10,000 to Rs 2 lakh. The bikes comes with aluminum frames, carbon fibre & weighs between 8-10 kgs, hence the premium pricing. Customers can directly choose from the wide range of trendy sports bikes displayed at the store or even book an order with a nominal advance amount by browsing through the catalogues. There’s test ride facility available within the store and a small library with bicycle related magazines & stuff for customers to browse & get awareness about the latest in the bicycling world.
Apart from sales, there’s also a facility within the store for after sales service with genuine spares of these international brands which will surely be accepted well by the customers. Servicing for the first six months of purchase is absolutely free for the esteem customers who buys from ‘22 BIKES’. Cycle rental facility – a one of its type concept in Odisha, has been initiated with fixed tariff which will surely be a hit with new users, tourists, adventure seeking citizens & in turn shall help in its sales conversion & publicity. There’s a bit of creativity noticed with round table made from cycle rim & spokes, seats made in the style of the earliest bi-cycles (Penny-Farthing), keeping in mind cycle theme store.
The brain behind the whole concept is that of its co-founders – Saroj Mohanty & Ajay Nanda. Nanda, himself is a cycle enthusiast who has turned his passion of cycling into his profession of selling sports bikes both to the young and young at heart. And, technical assistance won’t be an issue with technically sound strong team who can guide well the customers. With virtually no competitors around, ‘22 BIKES’ is all set to give its customers a ‘HAPPY RIDING’.
Address of Shop :-
website :- http://www.22bikes.in/